POY: Harlem Shake vs Gangnam Style
The first video for POY Scotland set the scene for what would become the most chaotic and improbable project I have ever worked with.
From this auspicious beginning POY has grown to become a serious company working with high growth entrepreneurs all around the world. Good times.
Shamelessly leaping aboard the Gangnam Style bandwagon (then attempting to combine it with Harlem Shake to avoid copyright issues) wasn’t the most original concept, but it was an amusing way to get things started.